June 4, 2023

Stephen Curry Signs Long-Term Extension With Under Armour

Stephen Curry has signed a long-term contract extension with Under Armour that will extend into his retirement. Curry’s deal was set to expire in 2024.

Curry’s new agreement could be one of the richest-ever endorsement deals in sports once annual base pay, stock equity, royalties on signature products and on-court incentive bonuses are tallied.

Under Armour signed Curry away from Nike in 2013 and launched the Curry Brand in 2020.

“We started with the signature business, and with the opportunity to deepen the partnership, with an expectation of it going past my playing days and the added investment in the great things that we both bring to the table, it’s an exciting time to strengthen that partnership,” said Curry, who is currently on his 10th signature sneaker with Under Armour. “We understand that it’s a mutually beneficial venture to do some great things, build a great roster, build more scale to the business and create great storytelling.”

Phil de Picciotto, the Octagon agency president and founder who negotiated on behalf of Curry, framed the structure as a “really comprehensive deal” that is “meant to stand the ages.”

“Belief is a big part of who I am on and off the court,” Curry said. “I believe in Under Armour and Curry Brand, the team now in place, and what we’re doing together. We share a vision for a big future ahead.”

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